NOP Asia, Hong Kong, 2014

The 2nd edition of the fair Natural & Organic Products Asia, to take place in Hall 3DE at the Hong Kong Convention & Exhibition Centre, Wanchai August 26-28 is set to attract widespread interest. According to show organizers Diversified Communications, Asia Pacific is the fastest-growing region for natural and organic products with an estimated annual growth rate of 9.7% through 2018. And China’s annual consumption of organic products is expected to increase by as much as 50% over the next decade, positioning the nation as the fourth largest organic market in the world by 2020.

Stuart Bailey, General Manager of Diversified Communications Hong Kong, says: “In the year since we held our inaugural fair, the market for natural and organic products has boomed here in Asia.  Natural & Organic Products Asia is again creating a platform for brands and buyers to come together, explore opportunities and achieve real business growth in the world’s most exciting and explosive market.”

Facts & figures

At the first edition of NOPA last year, some 135 exhibitors from 21 countries presented their products to 5,100 trade visitors from 39 countries. This year’s NOPA will have a 70% expansion in both size and scope.  Around 200 manufacturers, brands, suppliers and distributors are expected, many from European countries, such as Germany, the UK, Belgium, the Netherlands, France, Spain and Sweden. NOPA’s exhibitor list also includes companies from Russia, Turkey, India and the US as well as Peru and Bolivia. Amongst the regional participants are Japan, Taiwan, Korea, China and Hong Kong; Australia, New Zealand, Fiji and Micronesia from the Pacific area and Malaysia, Indonesia and Thailand from South East Asia.

While most exhibitors are non-Asian companies, the organizers say that of the anticipated 7,500 trade visitors this year around 90% will come from China, Hong Kong and the rest of Asia. Diversified Communications comments: “Growing awareness of health and wellness in China and across Asia is increasing demand for organic and natural products, with particularly superfoods, natural cosmetics other beauty products sought after. At the same time, product-safety scandals continue to fuel further the market as consumers seek assurances that their food and beauty products are safe.”

Structure & events

NOPA 2015 covers four major sectors: Natural Food, Natural Beauty & Spa, Natural Living and Health & Nutrition. Around 40% of the exhibitors are from the food and beverages industry, 25% each from the cosmetics/spa and the nutritional supplements sectors while 10% of the companies are from the lifestyle products sector.

A comprehensive program of workshops, presentations and lectures will complement the show. Three themed forums will highlight trends and developments in the organic foods, cosmetics and supplements markets.

At the Natural Food Kitchen forum, master chefs and culinary professionals from around the world will show their skills in live cookery demonstrations, teaching preparation techniques and innovative recipes for exotic and fusion cuisine.  This year’s show will also feature a Juicing Competition – juices and smoothies are currently very popular in Hong Kong – during which industry professionals will crown the Hong Kong Juicing Champion.

Why Hong Kong?

Hong Kong is the sourcing base for many global & regional retailers, specialty stores, FMCG, and even Chinese brands. Therefore, Hong Kong is a perfect platform for branding, sourcing and trading”, says NOPA’s project director Mei Chang.

Visitors include distributors, chain store buyers, supermarkets, department stores, owners of independent health stores, hotel chains, online retailers and more professionals from Hong Kong, China and APAC on an international level”.

Regional exhibition pavilions this year include Australia, California Trade Alliance, City of Sapporo (Japan), Siberia, the US, Taiwan and Thailand. The UK’s organic certifying body Soil Association also has a special pavilion at the show. To facilitate the export of organic products from the UK to buyers and distributors in Asia, Soil Association entered in April 2014 a partnership with China’s main organic certification body Organic Food Development Centre (OFDC).

A Hosted Buyers Program will allow buyers and exhibitors to pre-schedule business appointments with interesting brands and companies. Also, Invest Hong Kong, the city’s official trade and investment association, is organising a briefing session on the local organic market and a trend tour to natural and organic retail stores in the city.

The NOPA Best New Products awards are also returning this year. A special New Product Showcase presents recently launched and innovative products from the foods, beverages, supplements, and baby care and cosmetics categories. During the first two days of the trade show, visitors can vote for their favorite new product. On August 27th the winner in each category, the product with the largest number of votes, will be announced at the Natural & Organic Products Asia Award Ceremony.

Award categories include Best Made In Hong Kong Product, Best New Natural / Organic Food, Best New Natural / Organic Beverage, Best New Health & Nutrition Product, Best New Natural Lifestyle Product, Best New Natural / Organic Beauty & Spa Product, Best New Natural / Organic Mother & Baby Product and the Outstanding Natural / Organic Product Award. For further information, visit www.naturalproducts.com.hk