A new ethical supermarket opened in Brighton, UK on the 7th December and marks a new era in food shopping as the first ethical supermarket aimed squarely at regular supermarket
shoppers. The new store is located at 20-21 York Place, London Road, Brighton. Co-founders are sisters Amy and Ruth Anslow.

hiSbe is also announcing that fair trade pioneer Gordon Roddick has invested £20,000. Roddick confirmed his investment in hiSbe, which stands for ‘how it Should be’, bringing
the total investment in the new supermarket concept to £198,000.

The 3,000 square feet store stocks natural, organic and Fartrade products and aims to make good, locally sourced and sustainable food more affordable. Shoppers will be able to see  where the food has come from and how much of the price they pay goes to the producer, the store costs, staff wages and as profit.

Other sources of funding have included grants, private investments, loans and a Buzzbnk crowdfunding campaign, which alone generated over £30,000, making it Buzzbnk’s most successful project in terms of number of supporters.