Phoneix, Arizona-based Fresh Thyme Farmers Markets, a new retail banner created by veterans of the Sunflower and Henry’s chains, plans to open its first store early next year in a Chicago suburb and 54 stores across the Midwest during the next six years.

President and CEO Chris Sherrell expects Fresh Thyme to generate more than 25% of sales from produce and attract traditional grocery consumers with sharp pricing and food that fits a healthy lifestyle.

Mr. Sherrell was most recently president and chief executive of Sunflower Farmers Markets. Brandon Bagley, a veteran of Henry’s, Whole Foods, Wild Oats and Smith’s Food & Drug, will serve as executive vice president of sales, merchandising and marketing for Fresh Thyme.