Voted best international launch in 2012 at the annual exhibition industry awards in London this year, Natural Products Scandinavia returns to Malmo, Sweden’s first Fairtrade City this 20-21 October. With exhibition space almost sold out and representatives from 25 countries already confirmed, visitors from across Scandinavia, Europe, and beyond, will benefit this time from a dedicated Natural Beauty & Spa area and the inclusion of the first co-located sister event the Nordic Organic Food Fair.

For two action-packed days the MalmöMassän’s halls will be buzzing with business as the Nordic region’s only dedicated trade event for the healthy living, nutrition and personal care sectors. Last October the event hosted over 2,000 visitors from 65 countries and 91% of exhibitors rated the show as good or excellent, said organizers Diversified Business Communications UK.

“Originally devised as a way to encourage internal trading amongst the Nordic countries, feedback from last year’s founding exhibitors (65% of whom rebooked for 2013) illustrate that the show not only did just that but also helped many international companies to break into the Scandinavian market for the first time (and vice versa),” the organizers said.

“Natural Products Scandinavia 2012 was a much smaller show than others we cover, but it offered a great atmosphere and opportunity to make new contacts from the region,” said European manager for UHTCO Corp. Markus Pandur, a Canadian developer and trader of quality Peruvian food ingredients and superfoods.

“Higher Living Teas did not have any distributors from the Nordic region before exhibiting at Natural Products Scandinavia,” says Keith Garden, managing director of Only Natural (Higher Living and Dr Stuarts). “We now have distributors in every region, with a steady flow of orders from all the key health/natural retailers in each country.”

“We were really pleased with Natural Products Scandinavia and will be back supporting the event again in 2013,” says Gunnel Akerman, of retailer Life Butiksdrift Sverige AB.

International support grows for Nordic Organic Food Fair

Exhibition space for the first Nordic Organic Food Fair was on track mid-August to sell out well over a month before its October launch event, says the event organizer, with the exhibitor line-up now including over 80 organic food and drink producers and suppliers from 13 different countries.

The show’s strong exhibitor uptake – particularly from outside Scandinavia – reflects the important role that this region now plays in many international company’s expansion strategies. With many looking to fill the significant – and growing – demands for organic food from countries like Sweden, where imports account for around 50% of organic sales. And retailers and organic trade groups report that sales in the Scandinavian organic market continue to grow, helped by more organics being sourced in restaurants and catering. In Norway the government expects 15 percent of all Norwegian food production and consumption to be organic by 2020. Organic Denmark indicated that 400 restaurants, cafés, and canteens are now displaying its Organic Eating Label, with sales of $134 million from the largest 15 food service companies. Sweden’s KRAV (the country’s best known ecolabels for organic food) says that there are now around 800 KRAV-certified restaurants. Denmark (second) and Sweden (sixth) are among the top six European countries with the highest per capital consumption for organic food. Denmark and Norway (up 9.5%) posted increased sales for organic products last year and whilst the market is notably smaller in Finland, it is continuing to enjoy 50% year-on-year growth. “Finland is the northern-most country in the world to be self-sufficient in basic food stuff”, said Erkki Pöytäniemi, co-author of “Tales of Organics in Finland” a book in Finish and English published in April this year. Foreign products still make up an estimated 30 percent of all organic foods sold in this Scandinavian country.

Widespread international interest in Natural Products Scandinavia and Nordic Organic Food Fair has also prompted the launch of another new pavilion – hosted by the marketing association Agrarmarketing Mecklenburg- Vorpommern e. V, which will be promoting organic food and drink products from the Mecklenburg-West Pomerania region in North- eastern Germany. It joins pavilions from the UK’s Soil Association, Biodynamic Demeter, and KRAV.

A free conference programme at the Keynote Theatre on the show floor will host sessions from industry experts – including representatives from EcoCert and NaTrue – discussing the latest health, beauty, and wellness market trends and developments.