Paris department store group Galeries Lafayette has announced that the BHV Rivoli store’s new beauty area will offer the greatest selection of perfumes, make-up and skin care in the Le Marais district of Paris at Le Bazar de l’Hôtel De Ville, 52 Rue de Rivoli. The new BHV’s beauty area will be revealed on May 22, with a surface of 1000 sq. m, lo­cated in the ground floor of the main store.

“The BHV Rivoli will provide Parisians with an olfactory walk in the heart of Le Marais, in the middle of the most famous brands of perfumes and skin care,” Galeries Lafayette said.  “Over 1000 sq. m dedicated to the universe of beauty, skin care and make-up, have been renovated, reorga­nized, redesigned in order to be in perfect harmony with the soul of the department store, with over 100 displayed brands.”

There will be a unique offer of perfumes from the most famous houses, including Christian Dior, Chanel, and Guerlain. The arrival of the Kieh’ls and Aesop’s areas strengthens the skin care’s universe, while a new Crème de la Mer space completes the universe of premium care.  A space, dedicated to natural and bio skin care, is created with the brands Erborian, Korres and Absolution.

As well, an area, dedicated to hair care, is set up with the brands Christophe Robin, Daviness, Mason Pearson, Philipp B and GHD.

Priority in the new space is given to stylish, sober and elegant materials. The beauty area is adorned with light marble, decorated with a frieze edged with a rush of brass, in order to modernize the whole area. The metallic and wooden elements as well as the partitions in glass, provide rhythm in the area from one brand to another.