Romania will be in the spotlight as “Country of the Year” at BioFach 2013 in Nürnberg, Germany. The 9th largest nation in the European Union (EU) and the 7th most populated, Romania is no stranger to BioFach, the leading international show for organic trade, with sister events in China, Japan, India, Brazil and the USA. For the past six years Romania has been present at BioFach. This year, 24 Romanian companies will be showing a variety of products including berries, honey, oils, wheat, dairy and wines.

The sector has flourished in this former Soviet nation thanks to abundant farm land, funding and a coordinated effort by several organizations under the umbrella of the Bio-Romania Association, founded in 2008. According to Romania's Ministry of Agriculture and Rural Development, the number of hectares under organic farming grew from approximately 29,000 in 2001 to almost 200,000 in 2007. And even with the current recession in Europe, that number is still on the rise, reaching 250,000 hectares.

But local demand for organic products has not kept up with demand abroad. Around 90% of organic products are exported, mainly to other EU countries. “We are actively working on educating consumers and increasing demand at home as well”, says Bio-Romania’s president, Marian Cioceanu. Initiatives to reach this goal include the Organic Farming Show organized by Bio-Romania in partnership with Romexpo and the second edition of Health & Beauty Expo, introduced by MH Media Solutions. As “Country of the Year”, Romania is expected to gain attention of over 40,000 visitors and more than 2,400 exhibitors expected to attend BioFach next year.