The Natural & Organic Products Asia (NOPA2015) trade fair is expanding dramatically this year to help companies satisfy Asia’s growing appetite for organic and natural products. NOPA2015, scheduled from 26 to 28 August 2015 in Hong Kong, is the only trade show on all things of natural and organic in Asia, with a representation of over 1,000 brands from over 50 countries.

Market leaders and new suppliers will showcase their premium products at NOPA2015, with many innovative new launches from all over the world, including: Almnäs Bruk AB (Sweden); Andean Valley – Quinoa (Bolivia); Harmony Cone (USA); MightyBEE (U.K.); Natural Essentials LLC (Mongolia); Natural Fiji (Fiji); Penny Price Aromatherapy (U.K.); Premibio (France); Sunfood Superfoods (USA); Tianjin Associated Sunshine Oriental Agricultural Products Import & Export Co; and East Boat Organic Gluten Free Bean Pasta (both from China); and Wakaya Perfection (Fiji).

The show is expected to be 70% larger in scope and scale this year, with exhibitors including manufacturers, leading brands and traders in the natural food and beverage, health and nutrition, natural living and beauty sectors.

Invited buyers are from multi-national retail chains, distributors, wholesalers, import & export, as well as caterers from hotels and restaurants, healthcare, beauty, health clubs, independent retailers, and online shops.

Stuart Bailey, general manager of Diversified Communications Hong Kong, the organizer of Natural & Organic Products Asia 2015, says: “In the year since we held our inaugural fair, the market for natural and organic products has boomed here in Asia. NOPA is again creating a platform for brands and buyers to come together, explore opportunities and achieve real business growth in the world’s most exciting and explosive market.”

Growing awareness of health and wellness in China and across Asia is increasing demand for organic and natural products, with superfoods and natural cosmetics and beauty products becoming particularly sought after. At the same time, product-safety scandals continue to further fuel the market as consumers seek assurances that their food and beauty products are safe.

As a result, China’s annual consumption of organic products is expected to increase by as much as 50% over the next decade.

NOP Asia, Hong Kong, 2015

New this year are the first Soil Association trade pavilion in Asia and new countries or pavilions such as the USA, Taiwan, Thailand, City of Sapporo, Australia, and Siberia, while a speaker programme includes high-profile industry experts.

Alongside its four key exhibition zones – The Natural Food Show, Natural Beauty & Spa, Natural Living and Health & Nutrition – it will also put the spotlight on innovation in the New Product Showcase that will highlight the cutting edge and best-selling products available at NOPA 2015.

Natural & Organic Products Asia, an extension of Natural & Organic Products Europe, is the only event covering both natural and organic industry in Asia. To learn more about NOPA, please visit: www.naturalproducts.com.hk