Austin, Texas-based Whole Foods Market has opened its first 365 by Whole Foods Market concept on May 25 in the Silver Lake neighborhood of Los Angeles.

“Designed to complement the Whole Foods Market brand by bringing fresh, healthy food to a broader audience with a streamlined, quality-meets-value shopping experience, 365 by Whole Foods Market stores will feature a curated mix of products that adhere to the company’s industry-leading quality standards in an environment that’s fun and convenient for shoppers,” WFM said.

To provide shoppers with added convenience, 365 by Whole Foods Market stores will offer online ordering and delivery services through Instacart.

Two additional 365 by Whole Foods Market locations will open in 2016 – in Bellevue, Washington, and Portland, Oregon, while up to 10 stores are expected to open in 2017.

At Natural Products Expo West held in Anaheim, March, WFM announced that it would move from regional buying to centralised buying of non-perishable products, along with introducing centralised replenishment technology. Over the next 1-2 years, buying through the 11 Whole Foods regions will shift to centralised buying out of Austin, Texas.