Natural Products Scandinavia’s inaugural event in Malmö, Sweden has been hailed a big success. The Scandinavian region’s first ever dedicated natural and organic products trade show, which took place on 14-15 October, enjoyed an enthusiastic reception from its 2,009 attendees, who travelled from all across Sweden, Denmark, Iceland, Finland, and Norway for the launch. Buyers from the USA, Spain, France, Hungary, Lithuania, Japan, Saudi Arabia, and the UK, were also seen packing the aisles to see the latest offering from 170 exhibiting companies from 25 different countries.

With 93% of visitors rating the show as excellent/good, Swedish health store retailer Gunnevi Sandwak from Life Europe AB, Scandinavia’s leading retail chain for health products and services, was just one of many “very satisfied” attendees who left the event with a host of new trade contacts: “Natural Products Scandinavia was very good and very interesting. It was great to see so many new products and trends here!”

Natural Products Scandinavia’s exciting two day line-up attracted many of the Nordic region’s key health stores, pharmacy chains, wholesalers and distributors; including Sunkost, Hälsa för Alla, Life, Nature, Hälsokraft, Helsam, Validus Engros, and Frejborg Distribution.

While nearly a quarter of all surveyed buyers in attendance reported a spending power of over €500,000 (7% of which reported over €5million). As a result, 52% of exhibitors have demonstrated their continued support for the new show by booking stand space for next year – when Natural Products Scandinavia returns to Malmö.

“In 25 years of organizing trade shows this is, without doubt, the most successful launch I’ve been involved with,” agrees Carsten Holm, managing director of the event’s organizer Diversified Business Communications UK. “I’ve no doubt that NPS will go on to further establish itself as the essential event on the international calendar– not just for Scandinavia but as a truly world-class international trade show.”

The feedback received from the show’s seminar speakers has been overwhelmingly positive. Notable highlights included sessions by EuroMonitor; UK retail guru Alf Dunbar; Turid Baker (director of BRN – the Norwegian association of food supplement suppliers); EAS director Simon Pettman; and Amarjit Sahota, president of Organic Monitor.

Mr Sahota said: “The Nordic market is growing at a faster rate than other markets in Europe, albeit from a small base. Organic Monitor expects no reason why the natural and organic cosmetics market cannot emulate the success of organic foods in the region; for example the market share of organic foods has reached 7% of total food sales in Denmark.”

“Brilliant show – we’ve been waiting for this a long time! We had such a good first day – meeting all the big wholesalers across Sweden – that anything today is a bonus!” says Peter Kirwel, sales manager at Topas Klaus Gaiser GmbH from Germany.

“We’ve had a perfect show. It made it possible to showcase the whole range for existing clients and we’ve made a lot of new contacts and clients here,” says Bernt Erik Henrikson, managing director of Frisørgrossisten AS (Norway). “We’ve already booked for 2013 – we’ve met and engaged with Swedish and Danish retailers and distributors. Not having a Finnish distributor, now we have a choice of four! It’s been a wonderful experience, good leads and excellent organization. Well done Diversified,” says Susie Hewson, sales and marketing manager from Natracare (UK).

Natural Products Scandinavia will return to Malmö, Sweden, on 20-21 October 2013.