After years of recommending the AREDS vitamins to his patients, Dr. Jodi Luchs, MD,FACS realized that, despite the important therapeutic and preventative benefits of the vitamins, their multiple pill-related side effects made them intolerable to many eligible patients.

While preparing for cataract surgery an idea came to Dr. Luchs, now casually known as “Dr. OJO.” Since so many people have difficulty taking these preventative vitamins in pill form, why not create a great tasting functional beverage alternative based on the AREDS 1 & 2 studies, and include some additional natural supplements to provide expanded eye health benefits? Such a visionary eye health beverage would ensure that patients could get the eye care they desperately need in a modern, enjoyable, and convenient way.

Today, OJO fortified eye care nectar is available in three flavors for retailers across the US and at www.ojonectar.com OJO just won the first prize at the New Beverage Showdown and was named BEST in Show 2011 by BevNet and a panel of beverage industry experts.

Dr. Luchs has published numerous journal articles on eye diseases throughout the ophthalmic literature, in addition to two books, has lectured nationally and internationally and is Board Certified by the American Board of Ophthalmology, a Fellow of the American Academy of Ophthalmology, the American College of Surgeons, and the Nassau Academy of Medicine.